BusinessWeek, a decidedly mainstream magazine, has an interesting article titled Beyond The Green Corporation in their January 29th issue. In it, they they look at Unilever (parent company of brands like Lipton, Country Crock, Knorr, Slim-Fast, Ponds, Dove), GE, Phillips, HP, Sony and others.
The focus of the article is not the companies them selves, but the efforts of the companies toward more sustainability and environmental responsibility.
These efforts are being directed by the CEOs, driven by customer demand.
When I read articles like this, it reinforces my belief that the choices I make at the cash-register influences what is available on the store shelves.